Monday, December 2, 2013

My first experience using KDP Select Free Promotional Days (Updated)

On Black Friday, I ran my first KDP Select Promotion Day. I know many of you are wondering how that is possible. I chose not to enroll my first book in KDP Select. I decided to sell my first book on iTunes, Nook, and Kobo. In all honesty, I didn't know what I was doing. I was learning as I was going along and trying everything out.

With book two, I decided to go with Amazon because I have had the most success through the Kindle Store. Over the last few months, I have heard many good and bad things about enrolling in KDP Select, so I wasn't sure what to expect. I decided to go with just one day to start off. I submitted my information to promote my free day on five sites I learned about from others on Twitter. I also submitted info on one site that only takes submissions on the day of the promotion. The only thing I did in addition was make sure to tell others about my free day on Facebook and Twitter.

Seeing as how I did not put in too much effort, I am pleased with the results. Beyond Demons and Protectors made it into the Top 10 free books for that day. I gave away 200 books. I'm slowly getting some reviews and people contacting me about the book. My first book also received a boost in sales. Overall, I would say my experience with KDP Select Free Promotion was positive. This last month of book promotion has definitely been much better than my experiences with the first book, which was so stressful I wasn't sure I wanted to write a second book. The only major problem I encountered this time was when the book initially showed up for free on the Amazon site. It took almost two hours before the book showed up as free, but after that, no major problems.

I'll get a chance today to see if the positive results continue. I am running another free promotion on KDP Select for Cyber Monday. I'll be sure to let everyone know how this one goes. Hopefully, the results will be good. If not, I will be sure to write about those experiences as well. Have a wonderful week, everybody!

Update - December 8, 2013:

I ran another free promotion on Cyber Monday. My results were not as good as they were on Black Friday. I still managed to give away another 100 books. My book made it to #8, which I was really happy to see. I observed a small bump in sales in both my first and latest book sales, afterward; however, the bump did not last long, and I have not received any new reviews this past week.

I can't be sure if the decrease in free sales was a result of the day or timing of my promotions with any accuracy. Overall, I am pleased with the results. It took a little work, but nothing outrageous. I have a few more free promotion days left to use. I need to look at what worked and what didn't, and then choose the next days for promotion.

One thing I can say is giving my book away for free did help me a lot in spreading the word about my book. A lot of people have been asking questions, telling me what they liked, and are recommending their book to their friends. I still feel the best promotion is word of mouth, of course. Only time will tell just how much more word of mouth I actually gained as a result of free promotions. I think things are going fairly well, especially considering my second book has not been out for very long.

I will be sure to keep you all posted about how my future promotions turn out. Thank you to everyone who helped me over the cyber weekend. I could not have accomplished anything without you. Number 8 is pretty darn good, even if my time in the top 10 was fairly short. Have a wonderful week, everybody!

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